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おこのみやき madness in Tokyo

We went to a district of Tokyo that is famous for おこのみやき (Okonomiyaki), and more specifically, もんじゃやき (Monjayaki). Literally the entire street is all Okonomiyaki shops. I dont know how they all compete with each other, seems hard to have any sort of differentiation strategy, and yet they survive. Of course with a population density like that of Tokyo, I guess there is enough to go around. 

The ingredients are all brought to the table and you prepare it yourself. Surprisingly there is a sort of "technique" to it. I thought it would be difficult to mess up a pancake... apparently not, especially after a few Kirin's. After the meal you get ingredients to make a sort of Japanese Crepe. Again the technique is all you.  However, like most food in Japan, its all pretty damn amazing and I can never stop eating...

                       

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